fundraising video + studio photography
In the face of rising seas and land development in south Florida, scientists go to great lengths to save the Miami Blue butterfly. This short, made-to-share video highlights the work of these researchers, helping them raise money for endangered species conservation.
To raise money for this work, First Magnitude partnered with the Florida Museum of Natural History to brew Miami Blue Bock. A percentage of all sales go directly to Miami Blue butterfly conservation. I produced a series of media to announce the partnership, including a wall-sized poster of a Miami Blue butterfly composited from over 2,000 images.