Miami Blue

Saving Florida's rarest butterfly

fundraising video + studio photography

In the face of rising seas and land development in south Florida, scientists go to great lengths to save the Miami Blue butterfly. This short, made-to-share video highlights the work of these researchers, helping them raise money for endangered species conservation.
Years
2017
Roles
Story development
Video production
Studio photography
Logo animation
To raise money for this work, First Magnitude partnered with the Florida Museum of Natural History to brew Miami Blue Bock. A percentage of all sales go directly to Miami Blue butterfly conservation. I produced a series of media to announce the partnership, including a wall-sized poster of a Miami Blue butterfly composited from over 2,000 images.

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International conference about tiny beetles
conference video + instructional series

Have a project
in mind?

Contact Me
CHRIS A. JOHNS